Have the vision to see your future ... and the will to grasp it.

 About SU       Mission, Values & Beliefs       SU Firsts       

Our Mission:

To realize our dreams by helping our Clients realize their greatest dreams, through providing the training & coaching tools needed to help elevate their customer-facing professionals to the highest levels of sales effectiveness and professional excellence.


Our Values:


Character – To conduct ourselves and our business in such a manner as to leave others better off for the time they spend with us, and leave every place we visit better than the way we found it.
Integrity – To live and work in adherence to the highest standards of professional ethical & moral behavior.
Excellence – Dedicated to consistently delivering the preparation, attention to detail, and consciously directed effort to give every Client our best every day.
Service – Ever committed to the principle that our success is measured by how well we help our Clients achieve their vision of success.
Leadership – We will never be content to rest on our laurels, but are committed to constantly striving to lead the field in training & coaching for real results.
Continuous Improvement – Dedicated to the philosophy that excellence is achieved,  and sustained, by a conscious commitment to becoming better tomorrow than we are  today, and better still the day after that.
Fundamental Beliefs:


  • Sales is the revenue engine of business. Your mission is to tune your revenue engine for peak performance. Our mission is to help you accomplish your mission.


  • The difference between excellence and mediocrity is found in a commitment to a purposeful vision, attention to detail, and consciously directed effort. We believe the pursuit of excellence is always more rewarding, both economically and emotionally, than simply settling for mediocrity.


  • It is far more profitable to sell 1 person 100 times, than to sell to 100 people 1 time each. We believe that everyone in business should be willing to sign their name to their work.


  • Your success in the market will be measured by the value you deliver to your Customers; and our success in the market will be measured by the value we deliver to our Clients ... including, we trust, YOU.